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学学山寨机的脑筋急转?杨宇?兽药GMP企业信息?/title>
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<div class="post-nav"><a class="l" href="http://www.gmp8.com/blog/yingxiaoxinsilu.html">« 营销新思路：做生意更要养生?/a><a class="r" href="http://www.gmp8.com/blog/wangluoyingxiao-jiedian.html">网络营销的三个节?»</a></div>
<h2 class="post-title">学学山寨机的脑筋急转?杨宇?/h2>
<h4 class="post-date">2008??6?13:12:40 发布:GMP8.COM </h4>
<div class="post-body"><p> 作者简?杨宇?天津人氏。长期关注IT行业发展，有独特见解。目前是数家知名科技网站的专栏作家?/p><p> 一夜之间，“山寨?rdquo;似乎成为一个流行词汇，社会上看法也不一样，有褒有贬。但是当笔者在刚刚结束的天津手机展上看到山寨机的一次表演，不得不发出感叹：当正牌国产手机大厂成天叫嚷洋人凶猛，市场难做的时候，作为杂牌军的山寨机已经把脑筋急转弯用到了手机开发上面?/p><p> 在这次展会上，一家名叫红蝶科技的厂商推出了号称全球首款的投影手机，把投影机直接做到了手机上面，这个创意真的有够生猛。此前曾经有摩托罗拉推出过类似的手机产品，但那时概念机，人家这个是实打实的手机产品，即将投入量产，甚至找到了郭富城做市场代言?/p><p> 也许从性能上来说，这个投影手机算不上甚至，甚至有炒作概念的嫌疑。但是但就人家这个创意，至少我没看到哪家正牌手机大厂想到过。何况投影手机这个创意是针对商务用户的实际情况开发出来的，与前段时间某家大厂推出的所谓太阳能充电的光能手机相比，山寨机们似乎要脚踏实地得多?/p><p> 这款山寨机除了正常的前后两颗摄像头外，机身两侧也有摄像头，且4颗摄像头同为130万像素，可以进行360度全景拍?/p><p> 不知与之同场竞技的国产大牌们作何感想，风头被抢，市场被抢，利润被抢，还剩下什么呢？山寨机的异军突起，标志着非主流DIY手机文化的软实力。一个脑筋急转弯，把平时分享电影、会议展示的功能结合在手机里，单单这点子就该令那些大牌厂商们好好反思。同样是在中国的手机圈混，咱怎么就没想到呢？ “山寨手机”这次灵魂附体，足以让那些没创意的国产品牌无地自容。山寨机精神就三点，狼性、创新、抓市场。它们用脑筋急转弯的智慧敲打着用户的神经，旁门左道扣住了市场的穴位，搞懂了老百姓好哪口儿，谁还能挡得住呢？</p><p> 目前，除了华为、中兴、TCL等以国外市场为主的厂商外，国内大牌手机厂商几乎全军覆没。除了亏损还是亏损，波导?亿元，夏新亏6亿元，联想甚至自断左臂砍掉了手机业务，还有一堆企业集体自杀干脆退出手机市场。打价格战赢不了，国产大牌们应该好好反思一下，怎么就没有山寨机的创新力呢？人家一个脑筋急转弯，市场就马上跟着转。要是国产大牌们还跟风，不从功能创意上做文章，今后的日子肯定更难怪?/p><p style="display:none;" class="cloudreamHelperLink" codetype="post" entryid="7"></p></div>
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